The benefit of news rooms in innovative environments
Dave Phelps of the Star Tribune profiles BringMeTheNews and our office-mates. Sharing space with an agency can be a great thing, provided you’re with a great agency.
From the fifth floor of the Wyman-Partridge Building in the Minneapolis Warehouse District, fledgling Matter Worldwide has cobbled together an interlocking organization out of four seemingly disparate firms that combine marketing, news gathering and education.
Oh, yeah, and throw in a recording studio.
The four companies are Rumble Music, a full-service recording studio; GoKart Labs, a digital advertising agency; BringMeTheNews, an Internet and broadcast news aggregator; and Sophia, a social learning network still in development.