Columbia University has surveyed the state of digital journalism, and it has concluded that journalists must rethink their relationships — and their audiences’ relationships — with advertisers.

That does not mean yielding editorial control to sponsors, but it might mean coming up with alternatives to impression-based pricing, creating higher-value content for the Web by tapping into page view data, and helping to ensure that Web ads have value on their own.

Done. Here’s what’s going to happen next:
Publishers will spend the next several years working on manageable content advertising models.
They will work well for certain advertisers and increase profits.
Publishers will begin offering new services in content strategy and content creation to expand the potential client base, and as a revenue source.
Epic battles between advertising agencies and publishers ensue.

From the fifth floor of the Wyman-Partridge Building in the Minneapolis Warehouse District, fledgling Matter Worldwide has cobbled together an interlocking organization out of four seemingly disparate firms that combine marketing, news gathering and education.

Oh, yeah, and throw in a recording studio.

The four companies are Rumble Music, a full-service recording studio; GoKart Labs, a digital advertising agency; BringMeTheNews, an Internet and broadcast news aggregator; and Sophia, a social learning network still in development.

MinnPost: BringMeTheNews gets $1 million investment from Dolan and Padilla Speer

“Who says aggregation doesn’t pay? BringMeTheNews, Rick Kupchella’s Minneapolis-based startup, announced Sunday it’s received a combined $1 million investment from two recognizable Minneapolis firms, Dolan Media and local p.r. firm Padilla Speer Beardsley. The not-quite-year-old Bring — plans to expand into sports and other states.”